How to Hire Effective Employees

Ask any business owner and they will tell you that hiring efficient employees is one of the hardest parts of their job.  Just ask Alex F. Bouri, owner of Seament, a global company that has to hire reliable and competent employees in the United States as well as Istanbul, Greece, and Albania.  Use the tips below to help you find a staff that will help keep your company strong and growing.


  • Don’t Hire Friends (unless they’re qualified).  Sometimes when people start a business they want to be helpful and loyal by hiring friends and family.  In some cases the fit is perfect, however, other times it turns into a huge nightmare.  It’s important to only hire friends and family if they’re qualified for the position and have a successful work history doing the job. Things can get very ugly if you have to let go of a family member or friend because they aren’t able to fulfill the job duties of their position due to inexperience.
  • Ask Experts to Get Involved in the Hiring Process.  If you’re hiring for a position that you’re not an expert in, then it’s highly suggested to ask someone who is to get involved in the hiring process. For example, does an engineer really understand the job responsibilities of a marketing executive?  Work with a field expert to help develop the job description and ask them to sit in on interviews (or help you come up with interview questions). You’re likely to get highly qualified and dedicated employees when you get experts involved in your hiring process.
  • Look for a Good Fit.  Although it’s important to hire people who are established in their field, it’s just as important to hire employees that will be a good fit for your company.  Consider the staff you already have and try to figure out why the team works so well together.  Further, think about what your team is missing.  Perhaps you’re looking for someone who is a good cheerleader if your team is lacking a motivating personality.  The “right fit” is going to be different for every company but it’s important to consider because a positive team environment is the number one way to retain great employees.


Owner of Seament, Alex F. Bouri, understands the importance of a faithful staff, which is why he keeps the above tips in mind each time he hires a new employee.


The Bouri Family and Seament: How it All Came to Be

When Alexander Bouri started trading cement in Nigeria, he could have never imagined that he’d end up founding one of the largest cement distributing companies in the world: Seament. Also known as Seament Holding, this company single-handedly revolutionized the cement industry as we know it, combating the cement crisis that took place in several countries around the globe.

Seament was started virtually from the ground up when Alex F. Bouri was a young insurance salesman in Nigeria. When he noticed that the country was having issues industrializing due to the fact that it did not have easy access to building materials, he decided to seize the opportunity. He took a chance, took out a $50,000 loan, and put his salesman skills to the test. It wasn’t long before he was aptly titled the Cement King by the locals.

The business expanded at a rapid pace, and Bouri quickly realized that Nigeria wasn’t the only country in desperate need of bulk building materials. Nigeria and many other countries were, in fact, in a state of crisis in the 1970’s, and thus, the demand for cement was extremely high. It was difficult to address the issue considering these countries didn’t have the necessary ports to be capable of importing bulk materials, but Bouri wasn’t about to give up that easy. He began purchasing specialized cement vessels, and shortly after, he conceptualized a solution to the port problem: floating cement terminals. These terminals didn’t require capable ports in order to ship cement; instead, they floated and acted as their own ports.

Seament was the first company in the industry to use the floating cement terminal, which helped the company’s reputation gain value in the eyes of other cement giants. Before long, those other companies began to ride on the company’s coattails, using the floating terminals to deliver their product around the world as well. This new invention was a huge game-changer in the cement industry. It allowed Seament Holding to produce over 12,000 metric tons a day and ship to countries that had never been able to receive cement before. These countries were now able to industrialize and develop – a feat they had been struggling with in the many years prior. Nine countries were pulled out of their cement crises with the help of Alex Bouri and his invention.

The company is still going strong today, with Bouri’s sons, Charlie Bouri, Mark Bouri, and Maurice Bouri managing it. It continues to be one of the industry’s most highly-respected and competitively positioned businesses.